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Amplifying a content library


FOX+ is an extension to existing third-party offerings. It has a boutique catalogue focused on maximising the rights value of FOX's high-quality content in new regions.

The challenge

Design a new streaming service for exclusive FOX content across all devices, for access through providers such as Viaplay and Canal+.

  • Develop strategies that would make the most of a small catalogue, playing to FOX’s strengths in having high quality shows.
  • Spend effort merchandising content in order to do it justice and find a new audience for it.
  • Learn how to draw on user data to surface programmes a user has a real interest in.
  • Implement a strong new digital interaction brand for FOX+, underlining the exclusivity and premium nature of the content.
  • Create detailed rules and tools for the reordering of content dependent on usage. Help the small number of editors make the interface more inviting and conversational across multiple countries and regions.
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Our approach

Our work had to be delivered to meet an aggressive timescale. It fell into two main phases – discovery and concept where we developed the proposition and ‘vision’ for FOX+. We quickly created prototypes and carried out two rounds of user testing to learn as much as we could about the pros and cons of the overall proposition, and the interaction design from TV to mobile.

The testing allowed us to resolve any issues quickly and clearly, as well as to plan and work through a production phase where we created comprehensive interactive documentation for delivery to the FOX development team.

The outcome

A beautifully designed series of apps which focus on drawing out the high quality of FOX content.

All work
Amplifying a content library