Get in touch

Nothing we do happens without you!
If you want to talk to us about something you feel we could help with, it’d be great to meet you.

+44 (0) 7739 337 007

London, UK

By submitting this form you agree to us storing your data, and acknowledge our Privacy Policy
Thank you

Your submission has been received,
we will be in touch shortly.

Something went wrong while submitting the form, please try again.

Breakpoint currently unavailable. I'm working hard to this happen, I PROMISE.


ITV Box Office

ITV Box Office

A refreshing approach to pay-per-view


As part of a new commercial direction for the broadcaster, ITV created Box Office, a channel where viewers can sign up for and watch live events. We were asked to lead the design and build of the digital site.

The challenge

Create a site for audiences to watch live events produced by the UK commercial broadcaster ITV.

  • Create a digital product that would deliver individual pay-per-view events while also building loyal relationships with viewers.
  • Manage complex rights entitlements and payment plans, which vary by region.
  • The user interface had to progress ITV’s marketing principles, which had been set by the business.
  • Drive new revenues for ITV to meet its business goals.
No items found.
Our approach

While the process was largely design-led, a significant portion of the work meant focusing on building a product which would meet the capabilities of the third-party payment system as well as registration for Sky TV. We created a series of designs which we then tested with the client. We iterated on these before going into design production and build.

ITV Box Office
The outcome

A beautiful, design-led product that focuses on building relationships with viewers.

All work
ITV Box Office
A refreshing approach to pay-per-view